Each launch has a special emphasis on products from a particular country, area or style. The aim is to strengthen Vinmonopolet’s position as specialist retailer, as well as giving customers lots of different and exciting products to choose from.
How long can a product remain on sale?
Vinmonopolet uses a ranking system based on the number of litres sold to decide which products it may want to retain in its basic range after the initial guaranteed period.
The ranking system is based on product groups, which are in turn subdivided into price segments. For each price segment, Vinmonopolet decides the number of products that it ideally wants to stock. Rankings are updated every month based on sales over the past six months, with products being discontinued every two months based on those rankings.
Products in the additional range are not covered by the ranking system. For a product to remain in the Vinmonopolet range, at least one sale must have been registered.
Vinmonopolet’s shops are split into seven categories, based on their anticipated sales over the coming year.
Each shop has a range that consists of three elements: a fixed basic range that is chosen centrally, an optional basic range and a local range chosen by the individual shop in response to local demand. The local selection can include products from all of the product ranges.
Prices are stated in NOK DDP (Delivery Duty Paid). This means that the individual wholesaler is liable for all of the risks and costs associated with transporting the products to the designated place at the individual shop’s warehouse, including customs clearance, excise duties, taxes, VAT and any other charges.
Vinmonopolet is completely transparent in how it calculates mark-ups and retail prices. Vinmonopolet’s calculation is based on the principle that each product should cover its own costs, as well as giving Vinmonopolet a reasonable profit.
The mark-up applied by Vinmonopolet is a fixed rate of NOK 8.90 per litre, plus 22 percent of the purchase price excluding taxes and duties. The percentage mark-up gradually falls for products whose purchase price excluding taxes and duties is over NOK 80, and the total mark-up is never more than NOK 110 per unit.
The documents contain specifications for the products to be launched, information regarding distribution and deadlines, and the parametres by which samples will be judged. Samples are always blind-tasted.