This is Vinmonopolet

Our product ranges and procurement process

Vinmonopolet offers close to 35 000 products from 100 countries.

Our procurement process

All products are imported through our about 500 wholesalers. Vinmonopolet has around 350 stores, which vary their selection depending on the local market. However, the customer have access to all our products online or by ordering in store.

Watch the video to learn more about the process (3.40 minutes)

Store categories

Our stores are divided into six categories, based on anticipated sales the coming year. Category 1 stores have a rather limited selection, while category 6 can offer a wider selection. Each store has a fixed selection and a local selection chosen by the individual store and based on local demand. The local selection can include products from all product ranges below.

Our six product ranges

Our products are divided in six ranges:

  • Basic range
  • One lot range
  • To order range
  • Test range
  • Additional range
  • Special range

The basic and one lot ranges

The basic and one lot ranges consist of products purchased by Vinmonopolet in accordance with the agreed purchasing process and based on six-monthly launch plans, as well as products from the to order or test ranges that have qualified by achieving satisfactory sales. 

Vinmonopolet publishes invitations to bid on the Vinmonopolet supplier portal and wholesalers submit offers that must comply with specified deadlines and procedures. All approved offers are tested by Vinmonopolet’s sensory testing laboratory, where a panel of experts objectively and independently assess the product quality and whether the product is in accordance to what we asked for in the bid. Purchasing decisions are based on price, sensory quality and ability to deliver, as set out in the Regulations on AS Vinmonopolet’s purchasing activity, etc.

New products entering the basic range are guaranteed to be carried for at least 12 months (the introductory month + eleven months). The one lot range consists of products that are purchased in limited quantities. These products are carried until the lot has been sold out.

Vinmonopolet stipulates certain requirements for products that are to be launched in the basic and one lot ranges. They must be held in a warehouse in Norway one month before the launch, and the available quantity of the product must be sufficient for the category in which the product is to be initially launched.p

The “to order” range

The to order range has been created to make available to customers the selection of products held by wholesalers in Norway that have not been accepted into the basic, one lot or test ranges.

These products must be available in the wholesaler’s warehouse in Norway from the first day of the month in which they are to be launched, and are subject to the same terms and conditions of delivery as products in the basic and one lot ranges. Wholesalers must be willing to make single bottle deliveries.

Products are registered through Vinmonopolet’s supplier portal, subject to the specified deadlines. The products in this range are sold through the online shop, but certain shops may also choose to carry them as part of their local selection.

The additional range

The additional range consists of any other products that wholesalers have to offer. It is not a requirement for the products to be held in stock in Norway, and the wholesaler can specify a minimum delivery. Products in the additional range are not sold online, but certain shops may also choose to carry them as part of their local selection. Products can be registered as they become available through Vinmonopolet’s supplier portal, subject to the specified deadlines.

The test range

The test range is an independent product range that aims to provide market access for products even if Vinmonopolet has not chosen to purchase the product.

Each year, we decide how many products it will launch in our test range, and wholesalers express their interest within specified deadlines. Vinmonopolet allocates product launches and launch dates between the wholesalers who have expressed their interest.

At the end of the six-month test period (introductory month + five months), Vinmonopolet reserves the right to return unsold stock at the expense and risk of the wholesaler.

The special range

The special range consists of products that are particularly attractive in Norway and on the world market. This range includes classic products from recognized areas in addition to more unknown and innovative products from small producers in lesser-known areas. Products in the special range stands out from what is otherwise found in Vinmonopolet's broad selection.
The special products are available in small lots. You find them in our specialist shops for wine, beer and spirits, and in the online shop.

How long can a product remain on sale?

Vinmonopolet uses a ranking system based on the number of litres sold to decide which products it may want to retain in its basic range after the initial guaranteed period.

The ranking system is based on product groups, which are in turn subdivided into price segments. For each price segment, Vinmonopolet decides the number of products that it ideally wants to stock. Rankings are updated every month based on sales over the past six months, with products being discontinued every two months based on those rankings.

Products in the additional range are not covered by the ranking system. For a product to remain in the Vinmonopolet range, at least one sale must have been registered.


Prices are stated in NOK DDP (Delivery Duty Paid). This means that the individual wholesaler is liable for all of the risks and costs associated with transporting the products to the designated place at the individual shop’s warehouse, including customs clearance, excise duties, taxes, VAT and any other charges.

Vinmonopolet is completely transparent in how it calculates mark-ups and retail prices. Vinmonopolet’s calculation is based on the principle that each product should cover its own costs, as well as giving Vinmonopolet a reasonable profit.

The mark-up applied by Vinmonopolet is a fixed rate of NOK 8.90 per litre, plus 22 percent of the purchase price excluding taxes and duties. The percentage mark-up gradually falls for products whose purchase price excluding taxes and duties is over NOK 80, and the total mark-up is never more than NOK 110 per unit.